With rapid development of electronic technology, Broadcasting and Television Art is a new developing discipline in 20th century. This subject is abundant in content and various in forms, which can reflect contemporary utmost front-line aesthetic thoughts trend, art concepts and thinking mode. Therefore, the study on this subject needs relatively theoretical orientation, and follows its continuously changing new trend to undertake the exploration and establishment of new theory.
　　Postgraduates of Broadcasting and Television Art, through deeply understanding the formulation and development history of Broadcasting and Television Art, realize the important classifications, law of creation and trend of development of Broadcasting and Television Art in the future; and then grasp language system, thinking style and its unique aesthetic features of Broadcasting and Television Art. Furthermore, through observing and  interpreting the classical and representative works, on the basis of holding a vast amount of images research data and previous academic achievements, special academic research and discussion will be undertaken to study and master the methods and rules for science research to improve the academic research capabilities and standards; and then to explore new theory and create new academic achievements in the academic research area of Broadcasting and Television Art. And its theoretical research results have been applied to creation practice of Broadcasting and Television Art, and to promote the career of Broadcasting and Television Art to develop rapidly.  

　　 Presently, the main cultivation directions of Broadcasting and Television Art are as follows: Study on the Broadcasting Production System, Study on Teleplays, Drama And Film Theory, and Teleplays Theory And Criticism etc.